Market Establishment Details

Process | Fee Structure | Engagement Steps | FAQ

Our Process

Serica’s unique market position and industry expertise enable us to gain you an immediate foothold in the market that is ready to scale nationwide in just 12-18 months.

Market Establishment

  • 1

    COMPANY ANALYSIS
    Understand your company’s solutions, capabilities, and goals for the Chinese market.

    • Company audit
    • Innovation analysis
    • IP implications
    • Define goals
    • ‘China Ready’ training

  • 2

    RESEARCH & EXPLORATION
    Arm you with the knowledge and insights you need to make decisions with confidence. 

    • Market analysis
    • Ecosystem mapping
    • Regulatory assessment
    • Competitor benchmarking
    • Channel identification

  • 3

    STRATEGY & PLANNING
    Develop a comprehensive go-to-market strategy with clear targets and timeframes.

    • Corporate structure
    • Shortlist prospects
    • Communication strategy
    • Business development strategy
    • Resource allocation

  • 4

    WIN SUPPORT & INCORPORATE
    Apply for government grants, incorporate your Chinese subsidiary, and submit license applications.

    • Government grant & support application
    • Company incorporation & tax registration
    • Industry license applications
    • Regulatory approval applications
    • Shortlist landing zones

  • 5

    BRAND & SOLUTION PROMOTION
    Begin to promote your brand and solution across your target region utilising both offline and online channels.

    • Develop marketing assets
    • Attend conferences and/or trade shows
    • Organize promotional events
    • Engage with state and private media

    These promotional activities will continue throughout the project.

  • 6

    FORMAL ENGAGEMENT
    Conduct meetings, qualify opportunities and close commercial contracts and partnership agreements.

    • Conduct meetings
    • Qualify leads
    • Conduct negotiations
    • Draft agreements
    • Manage accounts

    These business development activities will continue throughout the project.

  • 7

    RECRUIT LOCAL TALENT
    Recruit, train, and manage a general manager and operations director to become your chief representatives in China.

    • Recruitment
    • Training and coaching
    • Performance management
    • Handover strategy

  • 8

    OPERATIONAL HANDOVER
    Complete the operational handover and then help you decide what to with your profitable and self-sufficient Chinese subsidiary.

    • Handover accounts
    • Notify stakeholders
    • Provide audit trail
    • Establish auxiliary support

Fee Structure

Fully tailored to your needs and goals, our monthly fees (based on a 12 or 18 month contract) are calculated from specific project variables, including industry complexity, resource allocation, and value created. Under certain conditions, we can reduce our fees by a maximum of 50% in exchange for compelling commission and/or equity in the venture.

VARIABLES

PROJECT FEE

(formula)
Complexity x Resources x Value Created =
(formula)
,
(our rates)
$18-36k per month
(on average)
.

Serica does not, under any circumstances, work on a sweat equity or commission-only basis.

Engagement Steps

Our engagement process is designed to be highly collaborative to ensure that we find the best solution for your company as efficiently and effectively as possible.

  1. Receive an initial consultation for free to discuss your goals for the Chinese market and how Serica’s solutions can help you achieve them.
  2. Sign a ‘Mutual Non-Disclosure Agreement’ to protect everyone’s interests. For mutual convenience and security, we send the agreement electronically (via DocuSign) for e-signature.
  3. We outline the basic details of our prescribed solution – covering the key opportunities, time-frames, and value created as well as the estimated project fees (calculated based on the variables above) for your consideration. Where needed, we can prepare a simple presentation with all of the above details to enable smoother internal discussions and decision-making.
  4. Once you have discussed it internally and arrived at a consensus on the broad solution, we will have a follow-up meeting to give you the opportunity to ask any questions and request changes to the scope.
  5. Building upon what was discussed and agreed upon in the previous meeting, we collaborate to develop an ‘Initial Proposal’ covering the precise scope, deliverables, milestones, and operation details.
  6. We conduct a ‘Proposal Review Meeting’ where we both have the opportunity to discuss and further refine the project’s scope, deliverables, and operational details.
  7. Based on discussions in the previous meeting, additional details are added to the proposal, alongside ‘Terms & Conditions,’ transforming the proposal into a legal contract – which will be sent electronically (via DocuSign) for e-signature.
  8. We begin working together to achieve your commercial goals and international ambitions.

Frequently Asked Questions

1. What is the average length of a Market Establishment project?

Between 12 to 18 months, depending on the project scope and complexity.

2. What sectors do you focus on?
Healthcare & Lifesciences, Energy & Sustainability, Automotive & Mobility, Software & Platforms, Sports & Entertainment, and Digital Commerce.

3. What regions do you focus on?
We focus on the municipalities of Shanghai and Beijing as well as the provinces of Zhejiang, Jiangsu, and Guangdong.

4. After the project is completed, can you work in a reduced capacity to continue to help us grow?
Yes, we typically reduce our fees by approximately 75% after the project is over to enable you to continue to access the Serica Launchpad and our team’s expertise. In some rare cases, we can even join your board of directors or advisory board to provide corporate governance and strategic oversight.

5. Can you reduce the professional fees for a commission or other performance-related bonuses?
Yes, we can reduce our professional fees by a maximum of 50% for a commission or other performance-related bonuses.

6. Can you reduce the professional fees in exchange for equity in our company?
Depending on your company’s fundamentals, corporate structure, and headquarters location, we can reduce our professional fees by a maximum of 50% for equity. Note, we only accept Ordinary or Preferred Shares that are transferred in full without any vesting periods.

7. We are a startup that cannot afford your professional fees. Can you still help us?

Yes. Our unique Accelerator Program is designed for innovative early-stage and growth-stage startups.

8. Are expenses covered?
No. However, the contract we sign states that all expenses must be pre-agreed in advance and that receipts must be provided before any reimbursement is paid.

9. Are there any third-party fees we will incur?
Yes. At a minimum, there will be legal, banking, and government fees that you will incur. Serica will endeavor, through its network of strategic partners, to keep these costs to a minimum.

10. What are your billing cycles?

We bill quarterly, with the first payment due within ten (10) business days of the contract being signed. If any additional payments such as commission or another type of performance-based bonus) has been agreed in return for a reduction in professional fees, then that payment would be due within ten (10) business days of completion of the pre-agreed “payment trigger.”

11. What currencies do you accept?
USD, GBP, EUR, SGD and CNY.

12. What jurisdictions apply to Serica contracts?
Our default jurisdiction is Singapore due to its advanced legal system and efficient (and cost-effective) dispute resolution. We can accept other well-regarded Common Law jurisdictions such as the United States and the United Kingdom as alternative jurisdictions.

13. Can we sign a Non-Disclosure Agreement before our consultation?

Yes, as long as it is a Mutual Non-Disclosure Agreement with Singapore, United States, Canada, or the United Kingdom as the jurisdiction and signed electronically. Serica has an excellent MNDA that you can review here.

14. Why do you exclusively use digital contracts, proposals, and invoices?

The ability to receive, sign, and pay electronically provides both of us with enhanced security and greater convenience. Learn more.

15. Can you help organize visas, travel arrangements, and source interpreters?
Yes. We can sponsor your visa, help you find hotels, and connect you with reliable (and cost-effective) interpreters.

16. How do you track and report project progress?
We provide you with direct access to our project management software that enables you to track and review our progress in real-time.

17. What else do you need from us?
Serica takes a highly collaborative approach to every project we undertake. Throughout the project, we expect and need you to dedicate the time, focus, and resources towards achieving the goals we set together.

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