Below is information about how Serica Technology PTE LTD and its affiliates (“Serica” or “we”) use cookies and other similar technology on this website. We may periodically change this policy without prior notice, so please check back from time to time. This policy was last updated on August 17, 2022.
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Statement.
Your consent applies to the following domains:
Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device. Cookies managed by Serica only are called “first party cookies” whereas cookies from third parties are called “third party cookies” as explained below.
Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, cookies can help us to analyze the use of our websites and online content (analytics cookies) and they can also facilitate/track the interaction on our websites and online content with social media (e.g. links to social media sites, like buttons, etc.).
Yes, we may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.
In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third-party sites) with an identifiable individual. For example:
Some cookies, web beacons, and other tracking and storage technologies that we use are from third-party companies (third-party cookies), such as Facebook, Microsoft, Twitter, YouTube, Instagram, and Linkedin Analytics to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on, and how long you are on our sites. This code is only active while you are on a Serica website. For more information on how these companies collect and use the information on our behalf, please refer to their privacy policies: Facebook at Facebook Data Policy Google (including YouTube) at Google Privacy & Terms, Microsoft at Microsoft Privacy Statement, Linkedin at Linkedin Privacy Policy, Twitter at Twitter Privacy Policy, and Instagram at Instagram Data Policy.
We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above and we may include these on our sites, in marketing e-mail messages or our newsletter, affiliated websites, to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page that are triggered when someone visits a page resulting in an increase in the conversion count.
Should you decide to change your preferences later through your browsing session, you can click on the “Cookie Settings” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely. Please bear in mind that deleting and blocking cookies may have an impact on your user experience.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.
The cookies used on Serica sites have been categorized as per the table below. However, it is important to note that not all cookies may be used in all jurisdictions or websites. A list of the categories of cookies used on this website is set out below.
| Category | Description |
|---|---|
| Strictly Necessary Cookies | Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. |
| First-Party Analytics Cookies | These cookies allow us to employ data analytics so we can measure and improve the performance of our site and provide more relevant content to you. These cookies don’t collect information that identifies a visitor down to an individual level that is available to us. These cookies are not passing personally identifiable information to any external third party other than in limited cases when we engage a service provider to act on our behalf but who is then unable to use the data for their own purposes. |
| Performance Cookies | Performance cookies are generally third-party cookies from vendors we work with or who work on our behalf that collect information about your visit and use of the Serica website, for instance, which pages you visit the most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how the website works. Third-party vendors may have access to this data and may use it to improve their overall services and offerings. |
| Functionality Cookies | Functionality cookies allow a site to remember choices you make (such as your user name, language, or the region you are in, and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site. |
| Advertising and Social Media Cookies | Third-party advertising and social media cookies are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; and (4) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools or play certain videos on our site. |
Should you decide to change your preferences later through your browsing session, you can click on the “Cookie Settings” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.
If you have any questions now or during your visit, please submit your request through our Contact Page.