Serica is a global technology and financial advisory consultancy that enables world-class innovators to expand into (or out of) the Chinese market. Combining regional expertise, innovative cross-cultural methodology, and corporate best practice with a broad range of practical solutions, we overcome challenges and drive business forward in a way that no one else can.
The space we operate in is typically characterized by closed-off silos of information and opaque business practices – we are doing things differently. From hyper transparent communication and engagement models to our highly collaborative and results-focused approach, we cut through the noise to seize opportunities and deliver sustained growth.
Entering new, unfamiliar markets is no easy feat. Companies have to adopt a highly localized approach that reflects the unique conditions of the target market. Our innovative cross-cultural methodology blends local expertise, international nous, and a global perspective to develop winning market solutions.