Develop your China literacy
Need your company to understand the Chinese market and business culture? Are you a China-based rep that cannot get the resources they need because HQ lacks knowledge of the market? Want to develop your team’s competencies? Serica can help!
Our Approach
DEFINE
Understand your knowledge of the market and uncover the gaps that need filling.
PLAN
Agree on a curriculum and training schedule for you and your team.
DELIVER
Deliver our training, collecting feedback and adapting the sessions where needed.
Briefings
Tailored executive briefings designed for your C-suite to gain a macro view of the opportunities, risks, and challenges of doing business in China. Our market briefings typically cover:
- Economic overview
- Geopolitical overview
- Sector overview
- Regulatory overview
- Key opportunities
- Key challenges
- Key risks
- Key competitors
- Localization considerations
- Common modes of entry
- Q&A
Seminars
Seminars for 20-50 people that provides an overview of the Chinese market, innovation landscape, and business culture. Our half day seminars typically cover:
- Economic environment
- Regulatory environment
- Chinese business culture 101
- Chinese consumer behaviour 101
- Sector snapshot
- Key innovations
- Key local players
- Key challenges
- Key risks
- Foreign entrant successes
- Foreign entrant failures
- Principles for success
Workshops
Training workshops for up to 15 people that are focused on a predefined goal, skill development, and/or specific area of interest. Our full or multi-day workshops can cover:
- Cross-cultural communication
- Intercultural communication
- Chinese business culture
- Western business culture
- Management practices
- Approach to innovation
- Sales & negotiation
- Client management
- Partner management
- Supplier managment
- Government relations
- Conflict resolution
- Internal communication
- Collateral development
- Sector deep dive
- Team building
- Role play
- Q&A