Serica is a global technology and financial advisory consultancy that enables growth-stage startups and publicly listed companies to expand into (or out of) the Chinese market.
Whether seeking market expansion, healthy investment returns, or access to the latest innovations, the Chinese market presents a whole new world of opportunity. But translating ambition to success in China is no easy feat – the market is vast and fragmented, its political and legal environment opaque, and its business culture alien to the uninitiated. This leads to ambitious visions and positive starts getting buried under mounting daily misunderstandings – or even direct conflict – leading to failed businesses and missed opportunities. With extensive cross-border innovation, investment, and trade experience, we know what it takes to succeed in this highly lucrative and challenging market.
Established in 2016 in Hangzhou – the Silicon Valley of Asia – Serica delivers high-impact market entry, market representation, and financial advisory solutions to innovators across the world. With an extensive global network, a team of over thirty consultants across our five countries (China, the United States, Britain, Brazil, and Singapore), and a battle-tested formula for success, we arm our clients to enter, grow, and compete in the Chinese market.
From growth-stage startups ready to take the next step to established corporates looking to shake up the market, we love to work with bold innovators with unique technology, disruptive business models, and a compelling vision for the future.
Serica is a privately-owned company headquartered in Singapore and is not contractually bound to any government or economic zone in China. We have a specific sector focus and do not help fund, transfer, or scale any ‘clear and direct’ dual-use technologies.