About Serica

Empowering Innovators

Serica is a global technology and financial advisory consultancy that enables growth-stage startups and publicly listed companies to expand into (or out of) the Chinese market.

Whether seeking market expansion, healthy investment returns, or access to the latest innovations, the Chinese market presents a whole new world of opportunity. But translating ambition to success in China is no easy feat – the market is vast and fragmented, its political and legal environment opaque, and its business culture alien to the uninitiated. This leads to ambitious visions and positive starts getting buried under mounting daily misunderstandings, misaligned interests, and poorly structured deals that ultimately result in ventures failing to deliver. With extensive cross-border innovation, investment, and trade experience, we know what it takes to succeed in this highly lucrative and challenging market.

Established in 2016 in Hangzhou – the Silicon Valley of Asia – Serica delivers high-impact financial advisory and market representation solutions to innovators across the world. With an extensive local network, a cross-cultural team of experts across four regions (China, the United States, the United Kingdom, and Brazil), and a battle-tested formula for success, we empower our clients to enter, grow, and compete in the Chinese market.

From growth-stage startups ready to take the next step to established multinationals looking to shake up the market, we love to work with bold innovators with unique technology, disruptive business models, and a compelling vision for the future.

Core Values

We are:

About Serica | Core Values | Transparent

We bring much-needed transparency to our industry and market by being open, honest, and direct in everything we do.

About Serica | Core Values | Collaborative

We break down barriers and champion a shared vision, fueling the free flow of ideas to drive business forward together.

About Serica | Core Values | Result Focused
Results Driven

We work with speed and precision to overcome obstacles, find solutions, and deliver exceptional results. 

Benjamin Speyer, Wang Qicheng and Henry Huang
High-Impact Joint Venture

Our Chinese subsidiary ‘Serica China’ (杭州赛瑞凯企业服务有限公司) is a joint venture formed between Serica and Hakim Unique Group (a Chinese MNC with a market cap of $32B) in March 2021. Combining our cross-border transaction and innovation capabilities with their extensive domestic infrastructure and global investment platform means we are able to significantly improve the success rate, transaction value, speed, and efficiency of all work we undertake in China.

About Serica
Independent & Market Neutral

Serica is a privately-owned company headquartered in Singapore. Our corporate structure and policies along with our careful selection of partnerships throughout our history are designed to ensure Serica is (and will always remain) fully independent, market neutral, and trade compliant at all times.

Serica | In the press
Globally Recognised

We are globally recognized experts in cross-border innovation, investment, and trade, featuring regularly for some of the world’s largest media agencies.