Joint Ventures & Alliances Details

Process | Fee Structure | Engagement Steps | FAQ

Our Process

Serica’s unique market position and cross-border transaction expertise enable us to source and close joint ventures and alliances with top-tier companies across China.


  • 1

    Understand the key motives driving your partnership needs and how they fit into your global strategy and cross-border innovation goals. Then conduct detailed market research, case referencing. and ecosystem mapping.

  • 2

    Develop a comprehensive strategy (with clear actionable steps and resource allocation recommendations) that can be presented to and greenlit by your headquarters.

  • 3

    Conduct thorough ecosystem mapping to discover potential opportunities and identify viable prospects before diligently qualifying them and providing you with a shortlist to consider.

  • 4

    Create a series of Chinese pitch decks and other collateral that present your company and core offering with strength and confidence to different stakeholders in a way that resonates locally.

  • 5

    Conduct meetings with key decision-makers (with or on your behalf), qualify the opportunity, identify the three strongest prospects, and negotiate MoUs with each of them.

  • 6

    Negotiate term sheets, party contributions, rights & responsibilities (including IP and technology licensing), corporate governance structures, and other key deal mechanics essential to the partnership.

  • 7

    Coordinate with you and your counterpart’s legal counsel to ensure the agreement gets fully completed with minimal delays or setbacks. 

  • 8

    Internal operational and communication framework, tailored training courses, and monitoring & intervention protocols to enable effective integration between you and your new local partner.

Fee Structure

Combining a monthly retainer with a one-time, flat success fee (based on estimated transaction value, project complexity, time, and value created) our fee structure is designed to tightly align both our interests towards maximizing the value and success rate of forming an effective joint venture or alliance.




ETV Complexity
x Time x Value Created =
(our rates)
(on average)
(on average)

All prices are in USD and exclusive of sales tax.
Serica DOES NOT, under any circumstances, work on a sweat equity or commission only basis.

Post-Deal Integration Solution Fees
  • Adhoc Support: Charged on a retainer basis, click here for details.
  • Integration Training: $10,000 per day (conducted with both parties)
  • Monitoring & Intervention: >$10,000 per month (based on an annual contract)
  • Board Governance: Charged at our standard board governance rates, click here for details.
Engagement Steps

Our engagement process is designed to be highly collaborative to ensure that we find the best solution for your company as efficiently and effectively as possible.

  1. Receive a complimentary initial consultation to discuss your goals for the Chinese market and how Serica can help you achieve them.
  2. Sign a Mutual Non-Disclosure Agreement (MNDA) to protect everyone’s interests. For mutual convenience and security, agreements are sent electronically via DocuSign.
  3. We outline the details (in a simple 10-slide presentation) of our prescribed solution – covering the opportunities, time-frames, the value created, and estimated project fees for your consideration.
  4. Once you achieve consensus on the broad solution, we will have a follow-up meeting to allow you to ask any questions, refine details, and request changes.
  5. Building upon what was previously discussed and agreed upon, we collaborate to develop an ‘Initial Proposal’ covering the precise scope, deliverables, and operation details.
  6. We conduct a ‘Proposal Review Meeting’ where we both have the opportunity to discuss, collaborate, and further refine the proposal.
  7. Based on discussions in the previous meeting, additional details are added to the proposal, alongside Terms & Conditions, transforming the proposal into a legal contract.
  8. We begin working together to achieve your commercial goals and international ambitions.

Frequently Asked Questions

1. What is the typical length of a Joint Ventures and Alliances project?

Between 9 to 15 months, depending on the scope and scale of the project.

2. Can we pursue multiple joint ventures or alliances across different industry verticals?
Yes, we have the capabilities to negotiate multiple partnerships simultaneously. In most cases, we would advise waiting until the Research & Strategy phase is completed before you commit to such an approach.

3. We are concerned that government authorities may block our ability to form a joint venture or alliance. Can you mitigate the risk of this happening?
Yes, we proactively coordinate with different government departments such as the Chinese Ministry of Commerce, the US International Trade Administration, and the UK Department for International Trade in advance of any transaction.

4. Can you reduce the professional fees in exchange for equity?
Depending on your company’s fundamentals, corporate structure, and headquarters location, we can reduce our professional fees by a maximum of 50% for equity. Note, we only accept Ordinary or Preferred Shares in your parent company (not solely your subsidiary) that are transferred in full without any vesting periods.

5. Are expenses covered?
No, any expenses (such as travel and accommodation) will be borne by you. Our contracts typically state that all expenses must be pre-approved and itemized receipts must be provided before any reimbursements of expenses can be made.

6. Are there any third-party fees we will incur?
Maybe, it depends on the project scope. Common third-party fees include software, legal, and administrative fees that you will incur. Where such third-party fees occur, Serica will endeavor through its network of strategic partners, to keep these costs to a minimum.

7. What are your billing cycles?

Our project fees and retainers are billed quarterly, with the first payment due within ten (10) business days of the contract being entered into. Our success fees within ten (10) business days of joint venture or alliance agreement being entered into.

8. What currencies do you accept?

9. What jurisdictions apply to Serica contracts?
Our default jurisdiction is Singapore due to its advanced legal system and efficient (and cost-effective) dispute resolution. We can also accept other well-regarded Common Law jurisdictions such as England and the United States as alternative jurisdictions.

10. Why do you exclusively use digital contracts, proposals, and invoices?

The ability to receive, sign, and pay electronically provides both of us with enhanced security and greater convenience. Learn more.

11. How do you track and report project progress?
We provide you with direct access to our communication hub (Microsoft Teams) and project management software ( that enables you to track and review our progress in real-time.

12. What else do you need from us?
Serica takes a highly collaborative approach to every project we undertake. Throughout the project, we expect and need you to dedicate the time, focus, and resources towards achieving the goals we set together.

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