Empowering innovators to transcend borders

A one of a kind company

About Serica
  • Empowering innovators

    Serica is a global technology and financial advisory consultancy that enables world-class innovators to expand into (or out of) the Chinese market. Combining regional expertise, innovative cross-cultural methodology, and corporate best practice with a broad range of practical solutions, we overcome challenges and drive business forward in a way that no one else can.



  • Defined by our values

    The space we operate in is typically characterized by closed-off silos of information and opaque business practices – we are doing things differently. From hyper transparent communication and engagement models to our highly collaborative and results-focused approach, we cut through the noise to seize opportunities and deliver sustained growth.


    在全球商业历史中,许多企业通过信息不对称和暗箱操作渔利,短期内看有时也能偷跑成功,但赛瑞凯期望更符合商业道德的成功,成为聚焦长期利益的与众不同的商业组织。 我们倡导高度透明的沟通和参与模式,主张高度协作与结果导向,通过输出专业性来剔除干扰,抓住机遇,从而与合作伙伴共同实现持续稳定的增长。

  • Cross-cultural to our core

    Entering new, unfamiliar markets is no easy feat. Companies have to adopt a highly localized approach that reflects the unique conditions of the target market. Our innovative cross-cultural methodology blends local expertise, international nous, and a global perspective to develop winning market solutions.



Our Solutions

Serica Transforming the way you do business in China - Market Entry
Market Entry

Insights, strategies, and training to enter the market with confidence.

Market Representation

Local experts to win business, forge partnerships, and scale your operations nationwide.

Serica Financial Advisory Solutions | Serica | Technology & Innovation
Financial Advisory

High impact cross-border inorganic growth and capital raising solutions.

The Serica Advantage

Serica - Transforming the way you do business in China - Access

Direct access to the ‘Serica Launchpad’ – an extensive network of MNC’s, SOE’s, unicorns, investors, universities, and startups.

Serica | Empowering Innovators | Expertise

A tight-knit team of local and international experts to help you navigate through the twists and turns of the Chinese market. 

Serica | Empowering Innovators | Approach

Our flexible market inspired approach that arms you with the strategic agility you need to reach your short and long-term goals.

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