Empowering innovators

A one of a kind company

About Serica
  • Empowering innovators

    Serica is a global technology and financial advisory firm that empowers innovators to leverage the agility and scale of the Chinese market to solve the world’s most pressing challenges.



  • Defined by our values

    The space we operate in is typically characterized by closed-off silos of information and opaque business practices – we are doing things differently. From hyper transparent communication and engagement models to our highly collaborative and results-focused approach, we cut through the noise to seize opportunities and deliver sustained growth.


    在全球商业历史中,许多企业通过信息不对称和暗箱操作渔利,短期内看有时也能偷跑成功,但赛瑞凯期望更符合商业道德的成功,成为聚焦长期利益的与众不同的商业组织。 我们倡导高度透明的沟通和参与模式,主张高度协作与结果导向,通过输出专业性来剔除干扰,抓住机遇,从而与合作伙伴共同实现持续稳定的增长。

  • Cross-cultural to our core

    Entering new, unfamiliar markets is no easy feat. Companies have to adopt a highly localized approach that reflects the unique conditions of the target market. Our innovative cross-cultural methodology blends local expertise, international nous, and a global perspective to develop winning market solutions.



Our Solutions

Serica Financial Advisory Solutions | Serica | Technology & Innovation
Financial Advisory

High impact cross-border inorganic growth and capital raising solutions.

– Mergers & Acquisitions
– Joint Ventures & Alliances
– Venture Capital as a Service
– Capital Raising

Market Representation

Local experts to win business, forge partnerships, and scale your operations nationwide.

– Market Establishment
– Regulatory Approval
– Innovation Sourcing
– Board Governance

Serica Transforming the way you do business in China - Market Entry
Market Entry

Insights, strategies, and training to enter the market with confidence.

– Market Consultation
– Feasibility Reports
– Entry Strategies
– China360℠

The Serica Advantage

Serica | Empowering Innovators | Local Expertise

Local knowledge of different sectors – we identify trends, potential risks, and the next big opportunities with speed and precision.

Serica | Empowering Innovators | Global Perspective

Global perspective and focus on the big picture to translate your needs and desires to this unfamiliar market.

Serica | Empowering Innovators | Local Expertise | Tech Literate

We take pride in understanding your solutions, assessing their potential, and empowering you to adapt them to China.

Serica | Empowering Innovators | Extensive Network

Direct access to the Serica Launchpad, an extensive network of MNCs, PLCs, SOEs, unicorns, investment firms, and startups.

Serica | Empowering Innovators | Fully Independant

Policies and structures ensure we are (and will always remain) fully independent, market neutral, and trade compliant. 


An ecosystem of support from our global partners (such as Microsoft, Alibaba Cloud, Dentons, and Hays) to cover all your needs.

Serica | Empowering Innovators | Agile Approach

A flexible market-inspired approach that arms you with the strategic agility you need to reach your short and long-term goals.

Serica | Empowering Innovators | Flexible Engagement

Transparent and flexible fee structures to suit your size, scope, and goals, enabling you to plan your resources more effectively.