Economic Development Details

Process | Fee Structure | Engagement Steps | FAQ

Our Process

Serica’s formula for successful investment promotion gives you the insights, tools, and expertise to reach your foreign direct investment (FDI) goals. 

Economic Development

  • 1

    RESEARCH & EXPLORATION
    Conduct in-depth research and analysis, enabling you to make decisions from an informed position and with deep sector understanding, and serving as the basis for an effective market strategy.

    Do you have an effective investment strategy in place? Are you aligned to the right sectors, companies, and markets? Are your expectations and goals realistic and achievable? How attractive are your incentives? How successful have your previous cases been?

  • 2

    STRATEGY & PLANNING
    Develop and define a comprehensive strategy, including; core value offering and incentives for promotion, ideal target investors, engagement strategy, and operational timelines and goals.

    Which sectors have the most potential to thrive in your market? What size investor should you target? Which regions should you explore opportunities in? How much investment are you looking to raise? What time, money, and resources will you be able to commit to this mission? How long will the mission take and what will the key milestones be?

  • 3

    DEVELOP MARKETING MATERIALS
    Produce (from scratch or through transcreation) Chinese marketing materials that communicate your core offerings and key advantages in a way that resonates locally.

    What Chinese marketing assets do you possess? Are they professionally written or just a translation? Do they highlight advantages that are actually attractive to Chinese companies and investors? What mediums are you using, website, brochure, or videos? How can your desired stakeholders access this information? How are you promoting it?

  • 4

    EVENT PLANNING & PROMOTION
    Organize and promote compelling investment events to attract and engage with your ideal targets, and present your region’s unique strengths to valuable market players.

    Will you conduct your mission at home or in China? Online, offline, or both? How many events are you wanting to host and/or attend? What location would be most suitable to prospective foreign investors and how can you host them effectively? How will you promote the event?

  • 5

    TRAINING & COACHING
    Induction training that will onboard your team with the practical insights, strategies, and techniques they need to effectively promote, engage and negotiate with Chinese investors.

    How strong is your team’s cultural literacy? How deep is your team’s knowledge of different Chinese regions and business culture? How effective are you all at presenting and explaining your region or zone to Chinese stakeholders? Do you feel comfortable negotiating or resolving conflict with Chinese stakeholders?

  • 6

    ENGAGEMENT
    Facilitate the investment promotion event and follow-up meetings with a shortlist of multinational corporations, state-owned enterprises, and investment firms.

  • 7

    NEGOTIATION (OPTIONAL)
    Negotiate (with or on your behalf) commercial deals and/or strategic partnerships with the most promising prospects.

  • 8

    CONSOLIDATION & ACCOUNT MANAGEMENT (OPTIONAL)
    Help follow up with your most promising leads, manage specific relationships and resolve conflict where necessary, providing regular reports and feedback on your progress.

Fee Structure

Fully tailored to your needs and goals, our monthly fees (based on annual contracts) are calculated from specific project variables, including industry complexity, resource allocation, and value created.

VARIABLES

PROJECT FEE

(formula)
Complexity x Time x Value Created =
(formula)
,
(our rates)
$10-20k per month
(on average)
.
Engagement Steps

Our engagement process is designed to be highly collaborative to ensure that we find the best solution for your region or organization as efficiently and effectively as possible.

  1. Receive an initial consultation for free to discuss your goals for the Chinese market and how Serica’s solutions can help you achieve them.
  2. Sign a ‘Mutual Non-Disclosure Agreement’ to protect everyone’s interests. For mutual convenience and security, we send the agreement electronically (via DocuSign) for e-signature.
  3. We outline the basic details of our prescribed solution – covering the key opportunities, time-frames, and value created as well as the estimated project fees (calculated based on the variables above) for your consideration. Where needed, we can prepare a simple presentation with all of the above details to enable smoother internal discussions and decision-making.
  4. Once you have discussed it internally and arrived at a consensus on the broad solution, we will have a follow-up meeting to give you the opportunity to ask any questions and request changes to the scope.
  5. Building upon what was discussed and agreed upon in the previous meeting, we collaborate to develop an ‘Initial Proposal’ covering the precise scope, deliverables, milestones, and operation details.
  6. We conduct a ‘Proposal Review Meeting’ where we both have the opportunity to discuss and further refine the project’s scope, deliverables, and operational details.
  7. Based on discussions in the previous meeting, additional details are added to the proposal, alongside ‘Terms & Conditions,’ transforming the proposal into a legal contract – which will be sent electronically (via DocuSign) for e-signature.
  8. We begin working together to achieve your commercial goals and international ambitions.

Frequently Asked Questions

1. What is the average length of an Investment Promotion project?
Between 6 to 12 months, depending on the scope and scale of the project.

2. What sectors do you focus on?
Healthcare & Lifesciences, Energy & Sustainability, Automotive & Mobility, Software & Platforms, Sports & Entertainment, and Digital Commerce.

3. Do you focus on any specific regions of China?
Yes. We focus on the municipalities of Shanghai and Beijing, and the provinces of Zhejiang, Jiangsu, and Guangdong.

4. Are expenses covered?
No. However, the contract we sign states that all expenses must be pre-agreed in advance and that receipts must be provided before any reimbursement is paid.

5. Are there any third-party fees we will incur?
Yes. At a minimum, there will likely be digital advertising, venue hire, and other basic operational costs that you will need to cover. Serica will endeavor, through its network of strategic partners, to keep these costs to a minimum.

6. What are your billing cycles?

We bill quarterly, with the first payment due within ten (10) business days of the contract being signed.

7. What currencies do you accept?
USD, GBP, EUR, SGD and CNY.

8. What jurisdictions apply to Serica contracts?
Our default jurisdiction is Singapore due to its advanced legal system and efficient (and cost-effective) dispute resolution. We can accept other well-regarded Common Law jurisdictions such as the United States and the United Kingdom as alternative jurisdictions.

9. Can we sign a Non-Disclosure Agreement before our consultation?

Yes, as long as it is a Mutual Non-Disclosure Agreement with Singapore, United States, Canada, or the United Kingdom as the jurisdiction and signed electronically. Serica has an excellent MNDA that you can review here.

10. Why do you exclusively use digital contracts, proposals, and invoices?

The ability to receive, sign, and pay electronically provides both of us with enhanced security and greater convenience. Learn more.

11. Can you help organize visas, travel arrangements, and source interpreters?
Yes. We can sponsor your visa, help you find hotels, and connect you with reliable (and cost-effective) interpreters.

12. How do you track and report project progress?
We provide you with direct access to our project management software that enables you to track and review our progress in real-time.

13. What else do you need from us?
Serica takes a highly collaborative approach to every project we undertake. Throughout the project, we expect and need you to dedicate the time, focus, and resources towards achieving the goals we set together.

Book a free consultation

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