Onboard vital knowledge and skills through tailored training courses.

Develop your China literacy

Need your company to understand the Chinese market and business culture? Are you a China-based rep that cannot get the resources they need because HQ lacks knowledge of the market? Have a team working on an important project that need specific skills developing? Serica can help, we can provide:


Personal coaching for your c-suite executives to develop their China literacy.


Workshops for up to 15 people that focused on a predefined goal or area of interest.


Seminars for 20+ people that provide an overview of the Chinese market and business culture.

Our Approach

Understand | Training | Serica

Understand your knowledge of the market and uncover the gaps that need filling.

Plan | Training | Serica

Agree on a curriculum and training schedule for you and your team.

Deliver | Training | Serica

Deliver our training, collecting feedback and adapting the sessions where needed.

Fee Structure

All our training solutions are fully tailored to your needs and goals, like our other short-term engagements, we have a simple and transparent retainer model that enables you to plan your budget and resources accordingly.



Senior Partner $600
Partner $500
Associate Partner $350
Engagement Manager $225
Analyst $175

All prices are in USD and exclusive of sales tax.
Serica DOES NOT, under any circumstances, work on a sweat equity or commission only basis.

Engagement Steps

  1. Receive an initial consultation for free (billed hourly thereafter) to discuss your needs and goals.
  2. Sign a ‘Mutual Non-Disclosure Agreement’ to protect everyone’s interests. For mutual convenience and security, we send the agreement electronically (via Docusign) for e-signature.
  3. Receive profiles of the consultants we will assign to you along with a basic time estimate in a simple digital proposal that you can sign and pay online with ease.
  4. Engagement begins, and fees are deducted from the retainer at the rates stipulated above. If the volume of work is below the original estimate, you will be reimbursed the difference. If it exceeds the expected volume, you will be notified in advance to replenish the retainer.
  5. Upon completion, you can repeat the process or switch to a long-term engagement.


1. What is the average costs of each training solution?
An average of $10,000 per day.

2. Is the training conducted in-person or online?
We typically conduct training online but we can conduct in-person training provided you are located in the USA, UK, China or Brazil.

3. What is the minimum amount to retain Serica’s services?
The minimum amount to retain Serica is $15,000.

4. Does your fees include expenses?
No, any project-related expenses will be borne by you. Our contracts typically state that all expenses must be pre-approved and itemized receipts must be provided before any reimbursements of expenses can be made.

5. What currencies do you accept?
We accept USD, GBP, EUR, and RMB.

6. What jurisdictions apply to Serica contracts?
Our default jurisdiction is Singapore due to its advanced legal system and efficient (and cost-effective) dispute resolution. We can also accept other well-regarded Common Law jurisdictions such as England and the United States as alternative jurisdictions.

7. Why do you exclusively use digital contracts, proposals, and invoices?
The ability to receive, sign and pay electronically provides both of us with enhanced security and greater convenience. Learn more.

8. What else do you need from us?
Serica takes a highly collaborative approach to every project we undertake. Throughout the project, we expect and need you to dedicate the time, focus, and resources towards achieving the goals we set together.

Book a free consultation

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