Understand the opportunities, risks, and challenges of doing business in China.

Look before you leap

Wondering what the key opportunities and risks are for your sector? Need to know who are the main players in your target market? Want to know if expanding to China is feasible? Serica can help, we can provide:

Market Reports

Identify the key commercial opportunities and challenges of a specific vertical.

Ecosystem Reports

Understand the key players (customers, competitors, suppliers etc) in your target market.

Feasibility Reports

Assess your ‘China readiness’ and determine if you have what it takes to be successful there.

Our Approach

Serica | Market Entry Strategies | Define

Identify the areas that matter to you and define the scope of your tailored report.

Serica | Market Entry Strategies | Uncover

Combine desktop and field research to uncover the latest market intelligence.


Compile our findings and recommendations in an easily digestible report.

Fee Structure

All our reports are fully tailored to your needs and goals, like our other short-term engagements, we have a simple and transparent retainer model that enables you to plan your budget and resources accordingly.



Senior Partner $600
Partner $500
Associate Partner $350
Engagement Manager $225
Analyst $175

All prices are in USD and exclusive of sales tax.
Serica DOES NOT, under any circumstances, work on a sweat equity or commission only basis.

Engagement Steps

  1. Receive an initial consultation for free (billed hourly thereafter) to discuss your needs and goals.
  2. Sign a ‘Mutual Non-Disclosure Agreement’ to protect everyone’s interests. For mutual convenience and security, we send the agreement electronically (via Docusign) for e-signature.
  3. Receive profiles of the consultants we will assign to you along with a basic time estimate in a simple digital proposal that you can sign and pay online with ease.
  4. Engagement begins, and fees are deducted from the retainer at the rates stipulated above. If the volume of work is below the original estimate, you will be reimbursed the difference. If it exceeds the expected volume, you will be notified in advance to replenish the retainer.
  5. Upon completion, you can repeat the process or switch to a long-term engagement.


1. Can you produce tailored market intelligence?
Yes, the majority of our research work is done in this way. Upon payment of the first retainer, we will establish the precise scope together and as the project progresses you may alter the scope accordingly.

2. What is the average cost of each report?
Market reports = $11,000. Ecosystem reports = $12,000. Feasibility reports = $16,000.

3. What is the average time it takes to deliver each report?
Market reports = 3-4 weeks. Ecosystem reports = 4-5 weeks. Feasibility reports = 6-8 weeks.

4. What sources of data and information do you use to compile reports?
We combine quantitative and qualitative research methodologies to analyze information from both international and Chinese sources. Our approach covers desktop research, online surveys, site visits, and focused interviews.

5. What is the minimum amount to retain Serica’s services?
The minimum amount to retain Serica is $15,000.

6. Does your fees include expenses?
No, any project-related expenses will be borne by you. Our contracts typically state that all expenses must be pre-approved and itemized receipts must be provided before any reimbursements of expenses can be made.

7. Are there any third-party fees we will incur?
Maybe, it depends on the project scope. Where such third-party fees occur, Serica will endeavor through its network of strategic partners, to keep these costs to a minimum.

8. What currencies do you accept?
We accept USD, GBP, EUR, and RMB.

9. What jurisdictions apply to Serica contracts?
Our default jurisdiction is Singapore due to its advanced legal system and efficient (and cost-effective) dispute resolution. We can also accept other well-regarded Common Law jurisdictions such as England and the United States as alternative jurisdictions.

10. Why do you exclusively use digital contracts, proposals, and invoices?
The ability to receive, sign and pay electronically provides both of us with enhanced security and greater convenience. Learn more.

11. What else do you need from us?
Serica takes a highly collaborative approach to every project we undertake. Throughout the project, we expect and need you to dedicate the time, focus, and resources towards achieving the goals we set together.

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